UGC usage rights calculator

A forever buyout, beside the same work licensed and renewed while the ad keeps running.

What they're offeringThe total, for the work and usage forever.VideosHow many the offer covers.Your usage fee, per windowAs a share of the offer. Social Creator Club's UK rates guide puts paid ad use at 25–50% for 30–90 days. Use your own number.

One licence window

1 month3 months6 months12 months

If the ad is still running at

6 months12 months24 months

Licensed, then renewed

£330

Forever, as offered

£150

If they're still running it at 12 months, forever gives away £180. To match, a forever buyout would need to be 2.2× the offer.

£330 is the £150 for the work, plus £45 for each of 4 windows of 3 months — the first paid up front, the rest only if they keep running it.

The offer is £50 a video, with nothing more due however long the video earns for them.

A renewal only happens if the video is working. A brand keeps paying to run an ad while it earns more than it costs, so a licence that renews pays you again exactly when the video has proved itself. If it flops, they stop, and you've lost nothing you'd have kept with forever. That's why the comparison above is the fee against the renewals, not the fee against nothing.

The usage fee is yours to set. There's no official rate for UGC usage. Social Creator Club's UK rates guide puts paid ad use at 25–50% of the fee for 30–90 days and forever rights at 100–200%; treat those as a starting point to argue from, not a price list.

Forever isn't always wrong. Organic use on the brand's own channels is worth far less than paid ads, and a buyout priced at or above the licensed figure is a fair deal. What to say instead, and what to check in the contract, is in the guide to forever usage.