Guides

Straight answers on the decisions people running their own thing keep going round on. Every fact has a source, and every answer says when it wouldn't hold.

• Should you give a brand usage rights forever?A brand wants your UGC video forever. What that gives away, when it's fine, what to say instead, and what to check in the contract before you sign.
• Why chatbots agree with everything you sayChat assistants learn from what people rate highly, and people rate agreement highly. Why that happens, and six ways to get a straighter answer.
• When to quit your job for UGCQuitting for brand deals on a date is a bet on income you can't see yet. A trigger tied to months of real income is safer. How to set one in the UK.